Background
Chinese international students often overspend while studying abroad. Experts recommend developing saving habits early to prevent long-term financial issues. A user-friendly app helps by tracking spending visually and rewarding saving, empowering students to build economic stability.
HMW
How might we help Chinese international students create a healthy reward system that encourages them to save and spend wisely rather than lavishly?
Sors
Project Info
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Designer - Daren Cheng
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Duration - 10 Weeks
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Role - Research, Analysis, UX Design, UI Design, Branding
Key Features
1
Spending Tracking
Track your spending habits easily with detailed categories and visual summaries. Sors makes it simple to see where your money is going, helping you stay on top of your finances with intuitive graphical displays.
3
AI Assistance
Get the help you need to make better financial decisions. Sors uses AI to provide quick tips on saving money and automatically finds and applies the best coupons across different apps, maximizing your savings effortlessly.
Rewards
Save smarter and earn more! Sors rewards you for reaching your savings goals with discounts and special offers on bills and purchases through the app, turning responsible spending into a rewarding experience.
2
Research
Quantitative- 105 Surveys
Qualitative- 10 interviewees
100%
100% of students have a low knowledge level of financial management.
93.8%
93.8% of students feel challenging to stick to their budget.
88.9%
88.9% of students would like to participate in changing their speeding habit
Students often want to reward themselves but struggle to gauge whether their spending aligns with their efforts or goals—for example, treating themselves to sneakers after sticking to a workout routine for a month.
Students don't have a clear financial goal and usually don't execute their financial plans well because they are abstract.
Students often have sudden entertainment plans and do not plan their entertainment spending, resulting in unplanned overruns.
It’s Truly hard for THEM because...
Lack of Clear Financial Goals and Execution
Impulse Spending and Peer Influence
Overview
"Welcome to Sors, the AI-powered app simplifying money management for Chinese international students. It combines spending tracking, coupon management, and savings plans, turning saving into a fun and engaging experience with personalized rewards and insights to keep you motivated."
Do you know
"In Roman mythology, Sors is a god associated explicitly with luck. He is less well-known but directly connected to the concept of fortune."
Peosona
Sors supports Chinese international students who enjoy a comfortable lifestyle but struggle with managing finances and setting clear financial goals. Often focused on luxury and entertainment spending, they worry about future financial independence. Sors addresses this with tailored financial tracking, goal-setting tools, and rewards, helping students make more intelligent decisions while maintaining their desired lifestyle.
Analysis
Competitors
While apps like Acorns and Simplifi handle budgeting, they lack the dynamic blend of financial planning, rewards, and personalized guidance students need. Positioned perfectly in the "Opportunity Area," Sors fills this gap by combining AI-driven spending tracking with instant rewards, making money management more innovative and engaging for students.
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User Journey Map
Design
User Flow Map
Wireframes
Site Map
Visual
Brading
Logo Design
Inspired by the MasterCard logo, the Sors logo combines overlapping circles to symbolize the balance between spending and saving. The pear shape represents growth, while the "S" cleverly ties in "saving" and the app’s name. It’s a bold, visual nod to financial harmony and intelligent money management.
Design System
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Logo Inspiration
Logo Color Mode
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Spending Tracking
Sors’s Spending Tracking feature provides clear, visual insights into where your money goes, helping you manage expenses and adjust spending habits effortlessly.
Deliver
Award
The Sors Award function motivates users to save by offering rewards for reaching their financial goals, making budgeting more engaging and rewarding.
AI Advisor
The Sors AI Advisor provides personalized financial insights and tips, helping users make smarter spending and saving decisions tailored to their unique habits and goals.
